I recently wrote a blog about personal branding. What is it, what is involved and how to build your personal brand. While in the process of researching and connecting with the article I wrote, I discovered that I am not practicing what I was technically going to preach. I was about to publish a blog on a topic I myself needed help with. This happens a lot. We can so easily in life inform others what to do and give others advice, which is sincere, but we fail to take that advice ourselves.
I discovered this, when you giving advice freely to others you are not involved in the situation emotionally whereas when you are forced to take the advice yourself, you are putting yourself in a position to deal with the situation head on! (something none of us enjoy hence we prefer giving advice rather than taking).
Should I listen to my own advice?
I once read this saying which went like this, “YOU CAN’T READ THE LABEL FROM INSIDE THE JAR”, and that is so true. When it’s your own life and the situations you have to deal with, you’re looking at the situation from inside the jar. It takes someone on the outside to offer the info from an outside perspective. Anyway, let me be stubborn and give you a bit of valuable information on personal branding, take it or leave it.
Build your own personal brand
Personal Branding is the process of developing a “mark” that is created around your name or your career. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes. It’s more than just a trademark; it is how you present yourself online and offline to potential clients and customers. Your personal brand builds your business, but it still centres around you as an individual.
If you have a good personal brand people are willing to pay more for your product or service. There is nothing better for people to say then if they do business with you, you always fulfil your promises.
Your personal brand should be as unique as your thumb print.